.png)
Meet the Team
Sarah Bolam
Sarah has over 25 years’ experience in travel PR, and founded Sarah Bolam Communications in 2010. With exceptional media contacts across the board, from editors, travel editors and writers to trade titles and bloggers, she has particularly strong experience in PR for specialist tour operators. Her combination of in house and agency experience has enabled her to develop an in-depth knowledge of the travel industry, with a commercial edge, along with an expertise of delivering successful campaigns for a wide range of clients.
Prior to setting up Sarah Bolam Communications, Sarah held in-house roles as Head of PR at Elegant Resorts and Kuoni Travel. Before joining Kuoni, she was a founding director and led the PR division of a specialist travel PR and representation company, building it from a team of two to 10 with a portfolio of international hotel groups, tour operators and individual hotels.
Sarah also has experience in crisis management, ranging from overseeing communications at Kuoni during the tsunami to managing messaging during times of natural disasters, security issues and industrial action.
Nicole has over 25 years' PR experience with a strong travel focus. She has a great eye for a story and a calm approach as well as strong media contacts. Nicole combines both in house and agency expertise, having been Head of Publicity for Walt Disney Parks and Resorts in the UK and Ireland for nearly nine years, where she managed agencies and the UK press office. She also also established the communications team for Silverjet, the all-business airline.
​
Sarah and Nicole have worked together on a range of tour operators and luxury properties since 2010 including Sanctuary Retreats and Best Served Scandinavia. They are both founder members of The Travel PR Experts. Nicole also has her own agency - Mint House Communications, which she established in 2010.
Anthea Yabsley
Nicole Walsh
Anthea cut her teeth in travel PR at The Magic Travel Group, where she spent the first eight years of her career. She went on to work in a number of specialist travel PR agencies, honing her skills and building up a loyal set of contacts. She has exceptional experience working on a range of luxury hotels, hotel groups, tour operators, tourist boards and cruise operators and has handled the launch of a number of luxury hotels in the UK and Europe.
Sarah and Anthea initially met at Synergy – where they formed the founding PR team for the company. They have worked together as a virtual team on a range of clients for the past 8 years, including Ramblers Walking Holidays, Simpson Travel and Luxury Family Hotels. She also has her own agency - IDeal PR - which she established in 2006.
Alison has almost 30 years’ experience in working at the intersection of creative development, marketing and product development within the international travel and leisure market. She has held several senior roles in the travel industry, including Commercial & Marketing Director at Elegant Resorts and Marketing Director at Simpson Travel.
​
She has been extensively involved in creative development, including project management, copy writing and editing for these brands. She has over 15 years of brochure and marketing collateral creation and writing effective copy and stories for the travel consumer digitally and in print, including social media campaigns, blogs, brochures and consumer magazines.
​
Sarah and Alison met in 2009 when they worked together on PR and marketing for Elegant Resorts. Since then, Alison employed Sarah in a consultancy capacity for a variety of clients and they now work together on projects requiring a combination of copywriting, PR and marketing support.
